Whitepaper

Delivering new value by unlocking the power of data

Unleashing the potential energy stored within your data can enable better business outcomes and customer engagement. 

Download this paper to discover a pragmatic and iterative approach to data transformation.

Man pointing at data dashboard in computer screen

Whitepaper

Delivering new value by unlocking the power of data

Migration to online and spending directly with brands is still accelerating, bringing renewed investment focus to this business model. In this whitepaper, we share sector insights and our unique methodology for evaluating the opportunity this presents for investors.

Unlock the outcomes your business needs

Creating growth through data and cloud modernization has become one of today’s greatest opportunities for growing enterprises.

Intelligent and personalized customer experiences, real-time employee decision-making, and predictive and automated business operations are the results of unlocking the potential stored within your data. 

Businesses looking to make the shift should tap into their product knowledge to apply data-as-a-product thinking across all teams to reduce time to insights and make fewer, faster, and better decisions. 

Understanding the journey to becoming a data-driven organization starts with putting your data to work for you.

Unleash and optimize the full value of your data.

Woman making online purchase
Woman making online purchase

What you'll learn:

How to create a foundation of agility, efficiency and value at scale with Data Platform Modernization - putting data at the heart of every design choice, including UX testing, usage analysis, qualitative behavioral insights, customer journey mapping and more. 

The importance of adopting a Data Driven Product Management methodology is creating clear and measurable wins within your individual product team.

How to eliminate customer friction by utilizing behavioral data to build and optimize Intelligent Customer Experiences in real time.

How to use Decision Intelligence to transform your operational decision making.

Ways to build a Data Driven Business Culture that empowers your data teams for success, driven from the top down.

Building a Global Data Marketplace 

Kin + Carta helped one of the largest food, snack, and beverage companies in the world, build a Global Data Marketplace. The goal was to democratize the insights and analytics of their data globally to help multiple business units more effectively share data with one another, and improve data federation and awareness. 

The outcomes:

• Saving hundreds of millions of dollars a year by not paying for external data more than once. 

• Internal efficiencies made by reducing the time used to track down assets

• Company can now grow exponentially with more than a billion dollars in net new revenue made. 

Get in touch

Cameron Turner's headshot

Cameron Turner

VP of Data Science

Kin + Carta Americas

Contact us

Interested in talking to us about your business's data capabilities?

First Name

Last Name

Company

Job Title

Latest articles

Built with